We had joy, we had fun, we had seasons in the sun...I love that song.
I am sure every marketeer in India must be happily humming just that right now at this very moment.
Diwali, the festival of lights is a great time to sell as it is viewed as a great time to buy.
People - nay consumers right out the old and ring in the new. New curtains, new sofas, new utensils, fresh coat of paint, that home theatre system, the latest car that has hit the stands, long visits to the parlour, dream holiday in a great package tour...every seller has a field day!
"Season" sales as it is so aptly termed. Its a time to rejoice. It a time to revel. It a time to rake in the moolah.
Marketers get to showcase their best work. Advertisers put their best creative foot forward. Brands are shining.
The stock market rockets to a new high. Trade pandits and temple pandits alike have a great business going.
The consumer doesn't mind putting all his savings into that dream home. The jewellers are gleefully doling out gold at new highs.
Everyone- the buyer and seller alike is high on life. And consumerism.
Swagatam festive season. Shubh Deepavali folks!
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