Obamania

A brand manager's fantasy come true.

Barrack Hussein Obama. The most powerful man in the world at the moment. 44th President of the United States.

The power comes from the title itself. Strong.Commanding.Forceful.

But, what about brand Obama? The charisma, the charm.

The Obama campaign is a genius in marketing excellence. It makes for one of the most interesting case studies.

The planning, the execution - all so perfect. Short term tactics, long term strategies - ingenious.

Despite all the odds being against him - being black, Muslim middle name, Kenyan- everything that Americans hate. They still chose him. This success can only be attributed to the brilliant marketing campaign.

What I liked especially was the superb market segmentation and targeting. That was so spot on. Huge thumbs up for using the digital medium and viral so constructively for the cause.

It paid off rich dividends and the rest as they say is history. Joy to Obamania.