Icebreaker

Love the music of the new Usha sewing machines commercial. Really Indian classical and soothing to the ears. It's a nice simple ad, no frills and makes a point subtley about its presence.

Can't say the same about the Prestige ad though. Its an exact replica of the Futura ad. Maybe an attempt to reiterate its leadership in the category. But, as market leader shouldn't you be setting a trend and not following it? And even if you do observe and follow, atleast do it differently!

The new Docomo 3G introduction ad is not great shakes, I mean its feel good and stuff but I particularly did like in this piece of commercial was the last slot when the guy finds the needle in the haystack.That thought is profound and amazing.

Speaking of 3G, yesterday's Times of India carried an article with a headline that stated that the 3G rates were going to be 66p/sec. I was very curious and wondered how it could be that expensive and quickly delved into the write-up, only to realise that it was 0.66p/sec and not 66p/sec. Times of India needs to seriously realise the tremendous faith people have placed on its shoulders as a bearer of true news and the least they could do is have their desk team proof read and copy check the headlines for starters! Ofcourse, if this was done deliberately in order to grab eyeballs...I am sorry, but I am just plain let down.

Tried the skittle.uk application facebook yesterday and thought it was good fun! Loved the whole call centre scenario happening in the background. Really interesting and interactive.

Looking forward to more innovation and ice breaking thoughts!