Kiss and Tell

Observe the brand space around.

Every moment there is so much happening. What goes around, comes around and essentially the market is flooded with hordes of me toos doing the rounds.

Somethings just catch your eye and hold onto your attention. As a consumer. Most things just fail to do so.

Why? There seems to be a genuine dearth of ideas. Strange. Is it because companies are unwilling to risk anything new for fear of failure?

Wish more brands had clarity of their goals and plans. Simplicity in their thought process. Creativity  in their execution.

Most marketing spaces being used by marketers for their beloved brands seem to be lacking that touch of relevance to the real needs of the brand. Once that is cracked, half the problem is sorted.

Research is the key. And more than mere numbers in terms of quantitative analysis. In-depth qualitative research will throw light into the underlying nuances of the brand.

Dig deeper dear brand custodians and the battle is won. Go ahead now, kiss and tell.