Advertainment - an urgent need of the hour

Bucket of popcorn, cans of coke , comfortably tucked legs into your favourite comforter, lounging on the couch with a remote in the hand.

You are happily watching your favourite sitcom running on air. And then, just when things are getting very interesting there is a pause in that moment.

A pause that nags, annoys, irritates the hell out of you. Its an ad break. Each of those 30 seconders screaming for your time and attention when you are so not in the mood to let them into your life.

So, what should a smart marketeer do? Instead of ticking the consumer, turning him off, tuning him out - involve him/her. Make him a memorable and interesting commercial.

The commercial could move him, make him weep, laugh uncontrollably.essentially entertainment him.

An ad owes this to its end consumer. You have got to give him his time's worth of entertainment if you want him to take you seriously.

And you better give that to him.

A TVC must entertain.

:Lawyered" as Marshall from "How I met your mother" would say it!

I thus rest my case.