Thursday, October 14, 2010

Voodoo...Voohoo...naah!

I am positively spooked out.

Its eerie and weird. Scary and haunting. Creeps you out. Freaks you out. Like, totally and completely.

The look, the feel, the settings, the colour, the camera angles,the model...oh my goodness...how could they kill something so magical and make it so maniacal instead? How?



Check this out and we may continue our tete a tete - http://www.youtube.com/watch?v=gFedfnR5seI

This is blasphemous.I am hopping mad.This, is so not Kerala. The Kerala, I know is lush green and gorgeous. It is indeed God's own country. There isn't a single part of this exotic locale that is untouched by an aura so mystical and divine. It's splendorous in its hues and colour palette options. Every place looks like picture perfect and ready to go postcardish!

Why, then may I ask, has this been showcased as some remote tribal village in Africa practicing voodooo and black magic?

Why, is the music so not Indian and so horror film like with its strange wails and intonations?

Kerala was and always will be a top tourist destination of India. This happened totally through word of mouth through the ages. Social Media offline if I may say so!

If, you are making an advertisement to showcase to an international audience you need to be responsible enough to recreate something that truly captures the essence and spirit of this wondrous commodity.

A huge thumbs down to an ad that attempted a ghastly homicidal attack on an unaware beautiful victim.

2 comments:

  1. This ad, is a list of all the things Kerala is ‘not like’. Its a desperate attempt to be arty and its so visible. And what's with the woman writhing around erotically on an ayurveda treatment table and then magically getting transported to a field of tufted grass? This supposedly Indian-looking woman is actually a Swedish model..Preposterous, isn’t it?

    This ad paints a very misleading picture for the viewers. Kerala tourism can sure as hell do, without this kind of publicity.

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  2. @Ananhita: I like the way you have put it "is not like"...total agreement!

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