Fashionista Diaries

Often have I wondered about the life of a supermodel, what it must feel like to walk down the ramp and be a runway success!

I have had people ask me what is the purpose of a fashion show? How does it help? what larger purpose does it serve?

A fashion show is the coming together of a lot of creative minds. It is a concoction that involves, stylists, designers, hair dressers, aestheticians, choreographers, event planners, and a great fashion brand that lends its name to the whole show.

It's a lot of hardwork, that showcases established and noveau designers collection or pret line as it is called.

It's a win win situation for all involved. It helps creating equity for all the stakeholders.

You may ask how does it benefit brands and more importantly consumers?

Well, it sets trends, it sets the mood, it sets the theme for the season. Premium brands will use this as inspiration to unveil their product or service range.

Consumers stand to benefit from the latest trends. It puts them on par with the global hot shots and ups their imagery a few notches.

Do I hear you saying, its all make believe, that it is fake? On the surface it may seem so - but scratch the surface and you will realise that this is what defines life, its always a wave/ trend that keeps surfacing in a very cyclical manner. Happiness, Sadness, Craze, Daze, Madness, Soberness - life trends, so why not borrow a leaf into the world of fashion and brands?

A single fashion week, defines hair styles, skin looks, attire statements, the "in" colour, the trending themes - it's amazing how much good it serves.

This is an ode to all the fashionistas out there! Being fashionable is always in and will never go out of style!