We live in a make believe world.
A world, which we are constantly trying to run away from. Then, we start creating things, people, events in our lives. A lot of it is simply a figment of our wild imaginations.
That's why fairy tales appeal to us as little children. Then, as we grow up we start idolising stars - singers, performers, movie artistes. Their world seems so bright and colourful. Almost picture perfect.
How many of us can honestly say we haven't dreamt that we are stars ourselves, stepping out of a chauffeur driver limo, getting on the red carpet while the papparzi goes shutterbug crazy.
We watch holiday home, good cholesterol oil ads and imagine that perfect family for ourselves.
We watch skin care communication with perfect diva like skin and imagination runs havoc. Ditto with lovely hair care ads.
A luxury car ad blows your mind away. You imagine yourself at the driver's seat steering that baby through plush terrain. You feel like Richie Rich - in your head.
You have a sip of that energy drink with your imaginary mouth, cut to next instant you are hitting imaginary sixes and fours and winning the Olympics!
Have you ever sashayed down the ramp with your camera ready skin and autograph worthy hair, whilst your dream man is waiting backstage on a white horse to whisk you away to a place where there are angels falling from the sky and unicorns breezily running around?
Yes, you have created all of these worlds, lives and moments a zillion times over and you will continue to do so. You were meant to.
That's what makes communication so powerful. It fuels your imagination, literally. It's very important therefore as brand custodians that we do it with a great sense of responsibility and integrity.
Brands afterall are the realities of mass, masstige or premium illusions:)
A world, which we are constantly trying to run away from. Then, we start creating things, people, events in our lives. A lot of it is simply a figment of our wild imaginations.
That's why fairy tales appeal to us as little children. Then, as we grow up we start idolising stars - singers, performers, movie artistes. Their world seems so bright and colourful. Almost picture perfect.
How many of us can honestly say we haven't dreamt that we are stars ourselves, stepping out of a chauffeur driver limo, getting on the red carpet while the papparzi goes shutterbug crazy.
We watch holiday home, good cholesterol oil ads and imagine that perfect family for ourselves.
We watch skin care communication with perfect diva like skin and imagination runs havoc. Ditto with lovely hair care ads.
A luxury car ad blows your mind away. You imagine yourself at the driver's seat steering that baby through plush terrain. You feel like Richie Rich - in your head.
You have a sip of that energy drink with your imaginary mouth, cut to next instant you are hitting imaginary sixes and fours and winning the Olympics!
Have you ever sashayed down the ramp with your camera ready skin and autograph worthy hair, whilst your dream man is waiting backstage on a white horse to whisk you away to a place where there are angels falling from the sky and unicorns breezily running around?
Yes, you have created all of these worlds, lives and moments a zillion times over and you will continue to do so. You were meant to.
That's what makes communication so powerful. It fuels your imagination, literally. It's very important therefore as brand custodians that we do it with a great sense of responsibility and integrity.
Brands afterall are the realities of mass, masstige or premium illusions:)
Well said! Powerful communications leads to illusions and ultimately to positive brand equity.
ReplyDeleteThanks Raja Chitappa! So true but if the product lives upto its promise of quality, it is a win win!
DeleteThanks a ton! keep visiting:)
ReplyDelete