Love the music of the new Usha sewing machines commercial. Really Indian classical and soothing to the ears. It's a nice simple ad, no frills and makes a point subtley about its presence.
Can't say the same about the Prestige ad though. Its an exact replica of the Futura ad. Maybe an attempt to reiterate its leadership in the category. But, as market leader shouldn't you be setting a trend and not following it? And even if you do observe and follow, atleast do it differently!
The new Docomo 3G introduction ad is not great shakes, I mean its feel good and stuff but I particularly did like in this piece of commercial was the last slot when the guy finds the needle in the haystack.That thought is profound and amazing.
Speaking of 3G, yesterday's Times of India carried an article with a headline that stated that the 3G rates were going to be 66p/sec. I was very curious and wondered how it could be that expensive and quickly delved into the write-up, only to realise that it was 0.66p/sec and not 66p/sec. Times of India needs to seriously realise the tremendous faith people have placed on its shoulders as a bearer of true news and the least they could do is have their desk team proof read and copy check the headlines for starters! Ofcourse, if this was done deliberately in order to grab eyeballs...I am sorry, but I am just plain let down.
Tried the skittle.uk application facebook yesterday and thought it was good fun! Loved the whole call centre scenario happening in the background. Really interesting and interactive.
Looking forward to more innovation and ice breaking thoughts!
Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts
Wednesday, November 10, 2010
Wednesday, September 29, 2010
Bug Bytes
The bug has bitten me and how!
I am smitten. I am charmed. I am wooed.
In a continuum to my previous post" The tale of the town crier", my stance on the suave and swish of social media marketing has certainly been strengthened.
Couple of days ago, the old romantic in me was reminiscing about the ads that I grew up with, the jingles that we sang and tap danced to as little kids courtesy All India radio and Doordarshan.
Every time, the smell of jalebi wafts in the air, I am reminded of the adorable Dhara kid. I happened to put this up as my facebook status message and lo! and behold!
Everyone had a story to tell about their favourite commercial - from Vicco to cadburys to Nirma to Pan Parag.
It was amazing really - nostalgia, reminiscence,memories were few of the catch phrases which got associated with the ads in question. And all it had taken was one message on a social networking site to start the viral effect.
In contrast, if someone were to make a pop-up or a banner, pay monies and put it up on the same site, I have my serious doubts about the no. of clicks it would really generate.
I observed a similar social effect when I had commented on the inclusion of an Indian Chef in Masterchef Australia. Unexpected sources began rapidly sharing their experiences with the show. Individuals who had never heard or watched the show on Star World expressed an interest and even asked details like the timing and airing days etc.
I wonder again if a poster or email or a telemarketing call from the makers of the show could have generated this kind of buzz around it. Top that - for free!
Traditional media is great. It has served us well and will continue to do so. But, technology has given us social media marketing which if used effectively and wisely can create a spiralling viral effect using the best possible modus operandi. That of the human touch. Virtually.
Tuesday, September 28, 2010
The tale of the town crier 2.0
We often hear people saying what can be marketed, what cannot, what should and what shouldn't.
Little do they realise that each one of us here is a brand. We possess attributes, identity, nomenclature, personality, strengths, weakness, associations, competitors etc.
We have our quirks and our super qualities. We are an entity in ourselves. Each one of us is endowed inherently with a USP that we can call our own.
We have families that we are extensions of pretty much like an umbrella brand shielding us in its glory.
Our product category is "human race". We strive so hard to study, work, learn, process, progress and prosper. We set goals and timeframes so that someday the world shall know us. We shall be powerful brand names to reckon with. Famous lineages... branding, right?
Think about it, the Bhagvad Geeta, the Holy Bible, the Holy Quran, the Old Testament each one is a brand key in itself.
Hinduism, Christianity, Islam, Judaism each one is a brand name.
Temples, Churches, Mosques, Synagogues each one is a a source for locating the right TG for the brands mentioned.
The swastik, the cross, the crescent moon, the star each is a brand logo unit.
Bhajans, masses, namaz, readings each one is a tool for word of mouth advertising for brand building.
Anything and everything is a brand. We can't barricade and decide what can and cannot be marketed.
Any brand worth its salt has been publicised, promoted in some form or the other. Rewards, recognitions, accolades are the ultimate means of establishing certain brands.
Today, we have boutique outfits of PR and Celebrity Managers who have sprung from the realisation of the importance of the "human brand".
The most commonly used one more often than not is simply word of mouth. The friendly neighbourhood mom and pop store to the prestigious school in the locale area to the famous music teacher they are all examples of brand building through positive word of mouth.
Personally, Social Media Marketing is the apt space to be in today's age and times. It's free. It's fresh. It's flying. It is a brilliant concoction of the written word, credibility of the brand ambassador (the individual penning down stuff here!) and mass appeal to the right audience.
What a superb mechanism to reach the right people, spread the word, gain insightful feedback often real time and maintain a transparent open dialogue.
It gets the brand closer to its users and forms a more direct connect, more credible and sustainable than say a print, TVC or even direct marketing.
And the best part is that it is devoid of financial costs and merely involves a good old human dialogue with the interface of state of art modern technology.
The bottomline being - so long as mankind survives, so will the town crier in each one of us evolving and manifesting the old fashioned way albeit with an uber twist!
Little do they realise that each one of us here is a brand. We possess attributes, identity, nomenclature, personality, strengths, weakness, associations, competitors etc.
We have our quirks and our super qualities. We are an entity in ourselves. Each one of us is endowed inherently with a USP that we can call our own.
We have families that we are extensions of pretty much like an umbrella brand shielding us in its glory.
Our product category is "human race". We strive so hard to study, work, learn, process, progress and prosper. We set goals and timeframes so that someday the world shall know us. We shall be powerful brand names to reckon with. Famous lineages... branding, right?
Think about it, the Bhagvad Geeta, the Holy Bible, the Holy Quran, the Old Testament each one is a brand key in itself.
Hinduism, Christianity, Islam, Judaism each one is a brand name.
Temples, Churches, Mosques, Synagogues each one is a a source for locating the right TG for the brands mentioned.
The swastik, the cross, the crescent moon, the star each is a brand logo unit.
Bhajans, masses, namaz, readings each one is a tool for word of mouth advertising for brand building.
Anything and everything is a brand. We can't barricade and decide what can and cannot be marketed.
Any brand worth its salt has been publicised, promoted in some form or the other. Rewards, recognitions, accolades are the ultimate means of establishing certain brands.
Today, we have boutique outfits of PR and Celebrity Managers who have sprung from the realisation of the importance of the "human brand".
The most commonly used one more often than not is simply word of mouth. The friendly neighbourhood mom and pop store to the prestigious school in the locale area to the famous music teacher they are all examples of brand building through positive word of mouth.
Personally, Social Media Marketing is the apt space to be in today's age and times. It's free. It's fresh. It's flying. It is a brilliant concoction of the written word, credibility of the brand ambassador (the individual penning down stuff here!) and mass appeal to the right audience.
What a superb mechanism to reach the right people, spread the word, gain insightful feedback often real time and maintain a transparent open dialogue.
It gets the brand closer to its users and forms a more direct connect, more credible and sustainable than say a print, TVC or even direct marketing.
And the best part is that it is devoid of financial costs and merely involves a good old human dialogue with the interface of state of art modern technology.
The bottomline being - so long as mankind survives, so will the town crier in each one of us evolving and manifesting the old fashioned way albeit with an uber twist!
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